IMPLEMENTASI HYBRID LEARNING DENGAN DIGITAL MARKETING PADA MATA KULIAH KEWIRAUSAHAAN UNIVERSITAS MUHAMMADIYAH PURWOREJO

Abstract

The purpose of this study to analysis the application of hybrid learning using digital marketing media for learning in entrepreneurship courses for Economic Education students at the University of Muhammadiyah Purworejo. The research method is descriptive qualitative, in the form of observed symptoms when students take lessons in entrepreneurship courses and study literature from various relevant references by explaining theories related to titles, which are obtained from journals, documentation books, and the internet. The research subjects were Economic Education students who took entrepreneurship courses at the University of Muhammadiyah Purworejo with data collection techniques conducted by observing and interviewing online to prevent transmission, carried out in December 2021. To see the weaknesses of the advantages of opportunities and threats in learning using SWOT analysis. The results of this study based on qualitative descriptive analysis, there are still obstacles in the implementation of entrepreneurship course learning using hybrid learning and digital marketing, but with a SWOT analysis a strategy can be developed including taking advantage of MBKM opportunities to add experience and increase student motivation in entrepreneurship